Marketing intensity and firm performance : contrasting the insights based on actual marketing expenditure and its SG&A proxy
Dmitri G. Markovitch, Dongling Huang, Pengfei Ye
| Year of publication: |
2020
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|---|---|
| Authors: | Markovitch, Dmitri G. ; Huang, Dongling ; Ye, Pengfei |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 223-239
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| Subject: | Firm performance | Marketing expenditure | Marketing intensity | Marketing spending | Profitability | SG&A | Tobin's q | Unternehmenserfolg | Marketing | Industrieforschung | Industrial research | Tobins Q | Tobin's Q | Rentabilität |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288593