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~person:"Marshall, Roger"
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Marshall, Roger
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Journal of marketing management : MM
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ECONIS (ZBW)
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The color of choice : the influence of presenting product information in color on the compromise effect
Kim, Jungkeun
;
Spence, Mark T.
;
Marshall, Roger
- In:
Journal of retailing
94
(
2018
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10011881397
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2
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
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