The color of choice : the influence of presenting product information in color on the compromise effect
Year of publication: |
June 2018
|
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Authors: | Kim, Jungkeun ; Spence, Mark T. ; Marshall, Roger |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 2, p. 167-185
|
Subject: | Compromise effect | Color effect | Uniqueness versus conformity | Consumer motivation theory | Theorie | Theory | Produktinformation | Product information | Kaufmotiv | Consumer motivation |
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