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~person:"Martí-Parreño, José"
~person:"Nelson-Field, Karen"
~person:"Pepels, Werner"
~person:"Van Yoder, Steven"
~subject:"Zielgruppe"
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Martí-Parreño, José
Nelson-Field, Karen
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ECONIS (ZBW)
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The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
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2
Get slightly famous : become a celebrity in your field and attract more business with less effort
Van Yoder, Steven
-
2007
-
2. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10003463221
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