The impact of media fragmentation on audience targeting : an empirical generalisation approach
Year of publication: |
2011
|
---|---|
Authors: | Nelson-Field, Karen ; Riebe, Erica |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 17.2011, 1, p. 51-67
|
Subject: | Werbeträger | Advertising media | Marketingmanagement | Marketing management | Zielgruppe | Target group |
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