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~person:"Martín Herrán, Guiomar"
~person:"Stern, Louis W."
~subject:"Advertising"
~subject:"Marketing channels"
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Martín Herrán, Guiomar
Stern, Louis W.
Zaccour, Georges
10
Karray, Salma
9
Jørgensen, Steffen
5
Taboubi, Sihem
5
Carlton, Dennis W.
4
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Pei, Zhi
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Sigué, Simon Pierre
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Journal of retailing and consumer services
2
European journal of operational research : EJOR
1
International game theory review
1
International journal of production economics
1
Journal of business research : JBR
1
Review of marketing science
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1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
4
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
5
Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
Saved in:
6
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
7
Shelf-space allocation and advertising decisions in the marketing channel : a differential game approach
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
International game theory review
7
(
2005
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10003192678
Saved in:
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