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~person:"Martín Herrán, Guiomar"
~person:"Stern, Louis W."
~subject:"Marketing channels"
~subject:"Vertriebsweg"
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Search: subject_exact:"Distributionskanal"
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Marketing channels
Vertriebsweg
Distribution channel
22
Theorie
10
Theory
10
Absatzweg
9
Preismanagement
8
Pricing strategy
8
Advertising
6
Game theory
6
Spieltheorie
6
Werbung
6
Marketing
5
Marketingmanagement
4
Cooperative advertising
3
Marketing management
3
Pricing
3
Vertriebsorganisation
3
Consumer behaviour
2
Inter-firm cooperation
2
Konsumentenverhalten
2
Marketing channel
2
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2
Vertikales Marketing
2
1987
1
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1
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Betriebsform
1
Betriebswirtschaftliche Einführungsschrift
1
Channel coordination
1
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Differential games
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Distribution channels
1
Dynamic pricing
1
Einzelhandel
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1
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English
22
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Martín Herrán, Guiomar
Stern, Louis W.
Yan, Ruiliang
25
Schramm-Klein, Hanna
19
Schögel, Marcus
19
Anderson, Erin
18
Neslin, Scott A.
18
Zaccour, Georges
18
Chen, Ying-Ju
15
Coughlan, Anne T.
15
Heinemann, Gerrit
15
Verhoef, Peter C.
15
Cebollada, Javier
14
Ahlert, Dieter
13
Niu, Baozhuang
13
Pei, Zhi
13
Chen, Jing
12
Jerath, Kinshuk
12
Karray, Salma
12
Liu, Yunchuan
12
Cai, Gangshu
11
Choi, Tsan-Ming
11
Li, Guo
11
Sethi, Suresh
11
Shankar, Venkatesh
11
Verboven, Frank
11
Zhuang, Guijun
11
Cheng, T. C. E.
10
Cui, Tony Haitao
10
Hudetz, Kai
10
Jiang, Baojun
10
Liang, Liang
10
Matsui, Kenji
10
Schröder, Hendrik
10
Sigué, Simon Pierre
10
Taboubi, Sihem
10
Albers, Sönke
9
Arce-Urriza, Marta
9
Brown, James R.
9
Dekimpe, Marnik G.
9
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European journal of operational research : EJOR
2
Journal of retailing and consumer services
2
Always learning
1
Explanatory frameworks : economics, geography, social analysis
1
Harvard business review : HBR
1
International game theory review
1
International journal of production economics
1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of marketing research : JMR
1
Journal of service research
1
Kellogg on marketing
1
Prentice Hall series in international management
1
Prentice-Hall international editions
1
Report / Marketing Science Institute
1
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ECONIS (ZBW)
22
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22
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1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
4
Marketing channel strategy : an omni-channel approach
Palmatier, Robert W.
;
Sivadas, Eugene
;
Stern, Louis W.
; …
-
2020
-
Ninth edition
Persistent link: https://www.econbiz.de/10012056833
Saved in:
5
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
6
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
7
Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
Saved in:
8
Marketing channel strategy
Palmatier, Robert W.
;
Stern, Louis W.
;
Ansary, Adel I. el-
-
2015
-
8. ed., global ed.
Persistent link: https://www.econbiz.de/10010405005
Saved in:
9
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
10
Could myopic pricing be a strategic choice in marketing channels? : a game theoretic analysis
Benchekroun, Hassan
;
Martín Herrán, Guiomar
;
Taboubi, …
- In:
Journal of economic dynamics & control
33
(
2009
)
9
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10003875355
Saved in:
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