//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Marticotte, Francois"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Arcand, Manon"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand
1
Brand evangelism
1
Brand identification
1
Brand image
1
Brand loyalty
1
Brand management
1
Brand relationships
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online brand communities
1
Oppositional brand referrals
1
Relationship marketing
1
Social Web
1
Social web
1
Trash-talk
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Marticotte, Francois
Arcand, Manon
19
Ertz, Myriam
8
Durif, Fabien
7
Rajaobelina, Lova
5
Tep, Sandrine Prom
4
Ricard, Line
3
Brun, Isabelle
2
Prom Tep, Sandrine
2
Ake, Anaïs
1
Baudry, Damien
1
Boivin, Caroline
1
Bouhia, Mariem
1
Couture, Annie
1
Diotte, Sara-Kim
1
Durif, Fabian
1
Gallant, Isabelle
1
Marticotte, François
1
Ouellet, Jean-François
1
Sénécal, Sylvain
1
Tedds, Lindsay M.
1
more ...
less ...
Published in...
All
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand evangelism on oppositional referrals towards a rival brand
Marticotte, Francois
;
Arcand, Manon
;
Baudry, Damien
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 538-549
Persistent link: https://www.econbiz.de/10011587821
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->