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~person:"Martin, Sebastian"
~person:"Schweidel, David A."
~subject:"Advertising effects"
~subject:"Bayes-Statistik"
~subject:"Social media"
~subject:"Virales Marketing"
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Advertising effects
Bayes-Statistik
Social media
Virales Marketing
Social Web
21
Social web
21
Internet marketing
14
Online-Marketing
14
Viral marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Facebook
5
social media
5
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4
Advertising
3
Austria
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Martin, Sebastian
Schweidel, David A.
Law, Chun Hung Roberts
16
Filieri, Raffaele
14
Dwivedi, Yogesh Kumar
13
Rita, Paulo
12
Bigné Alcañiz, J. Enrique
9
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Loureiro, Sandra Maria Correia
9
Tan, Yong
9
Hajli, Nick
8
Wiertz, Caroline
8
Ye, Qiang
8
Gopinath, Shyam
7
Haenlein, Michael
7
Karjaluoto, Heikki
7
Kim, Juran
7
Liang, Sai
7
Lu, Shijie
7
Milne, George R.
7
Moro, Sérgio
7
Noort, Guda van
7
Pitt, Leyland F.
7
Rana, Nripendra P.
7
Schivinski, Bruno
7
Agnihotri, Raj
6
Akram, Umair
6
Berger, Jonah
6
Chen, Huan
6
Choi, Yung Kyun
6
Chu, Shu-Chuan
6
Fogel, Joshua
6
Hinz, Oliver
6
Itani, Omar S.
6
Kozinets, Robert V.
6
Law, Rob
6
Manchanda, Puneet
6
Moe, Wendy W.
6
Ruiz Mafe, Carla
6
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of energy sector management : IJESM
2
International review on public and non-profit marketing
2
Zeitschrift für Energiewirtschaft : ZfE
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
15
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15
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1
The current state of research of word-of-mouth in the health care sector
Pauli, Gerlinde
;
Martin, Sebastian
;
Greiling, Dorothea
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014252130
Saved in:
2
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
3
Intensive WOM-behavior in the healthcare sector : the case of an Austrian hospital’s Facebook site
Martin, Sebastian
;
Grüb, Birgit
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 331-352
Persistent link: https://www.econbiz.de/10012292920
Saved in:
4
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
5
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
6
When public utilities like to talk on Facebook
Martin, Sebastian
- In:
Zeitschrift für Energiewirtschaft : ZfE
41
(
2017
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10012004080
Saved in:
7
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
8
Toward a model of word-of-mouth in the health care sector
Martin, Sebastian
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10011783983
Saved in:
9
Stakeholder dialogue on Facebook : findings from German, Austrian and Swiss public utilities
Martin, Sebastian
- In:
International journal of energy sector management : IJESM
11
(
2017
)
2
,
pp. 257-267
Persistent link: https://www.econbiz.de/10011741895
Saved in:
10
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
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