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~person:"Mason, Marlys J."
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Mason, Marlys J.
Scammon, Debra L.
35
Leonard, Hillary A.
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Unintended consequences of health supplement information regulations : the importance of recognizing consumer motivations
Mason, Marlys J.
;
Scammon, Debra L.
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 201-223
Persistent link: https://www.econbiz.de/10009531779
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2
The impact of warnings, disclaimers, and product experience on consumers' perceptions of dietary supplements
Mason, Marlys J.
;
Scammon, Debra L.
;
Fang, Xiang
- In:
Journal of consumer affairs : official publication of …
41
(
2007
)
1
,
pp. 74-99
Persistent link: https://www.econbiz.de/10003576871
Saved in:
3
Special Issue on Social Marketing Initiatives - Does Health Status Matter? Examining the Experiences of the Chronically Ill in Medicaid Managed Care
Mason, Marlys J.
;
Scammon, Debra L.
;
Huefner, Robert P.
- In:
Journal of public policy & marketing : JPP & M ; an …
21
(
2002
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10007038013
Saved in:
4
Policy Watch - Health Claims and Disclaimers: Extended Boundaries and Research Opportunities in Consumer Interpretation
Mason, Marlys J.
;
Scammon, Debra L.
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
1
,
pp. 144-150
Persistent link: https://www.econbiz.de/10007049999
Saved in:
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