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Ensuring brand loyalty for firms practising sustainable marketing : a roadmap
Khandai, Sujata
;
Mathew, Jones
;
Yadav, Renu
;
Kataria, Sonia
- In:
Society and business review
18
(
2023
)
2
,
pp. 219-243
Persistent link: https://www.econbiz.de/10014334061
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