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~person:"Matthes, Jörg"
~person:"Pelsmacker, Patrick de"
~subject:"Bibliometrie"
~subject:"Children"
~subject:"Unternehmenspublizität"
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Bibliometrie
Children
Unternehmenspublizität
Advertising effects
73
Werbewirkung
73
Consumer behaviour
33
Konsumentenverhalten
33
Advertising
24
Werbung
24
Product Placement
23
Product placement
23
Brand management
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Markenführung
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Belgium
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Matthes, Jörg
Pelsmacker, Patrick de
Hudders, Liselot
11
Reijmersdal, Eva A. van
11
Bakir, Aysen
9
Rozendaal, Esther
9
Buijzen, Moniek
8
Cauberghe, Veroline
6
De Jans, Steffi
6
Naderer, Brigitte
6
Terlutter, Ralf
6
Vanwesenbeeck, Ini
6
Stafford, Marla Royne
5
An, Soontae
4
Dens, Nathalie
4
Ju, Ilwoo
4
Aitken, Robert
3
Boerman, Sophie C.
3
Cassia, Fabio
3
Castonguay, Jessica
3
Evans, Nathaniel J.
3
Grohs, Reinhard
3
Hoy, Mariea Grubbs
3
Huh, Jisu
3
Kulczynski, Alicia
3
Laczniak, Russell N.
3
McAlister, Anna R.
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Nairn, Agnès
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Nicolini, Valentina
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Oates, Caroline J.
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Palan, Kay M.
3
Panic, Katarina
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Robertson, Kirsten
3
Spielvogel, Ines
3
Tellis, Gerard J.
3
Thyne, Maree
3
Van de Sompel, Dieneke
3
Verhellen, Yann
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International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
2
International business, not as usual
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
13
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1
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
2
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
3
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
4
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
5
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
6
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
7
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
8
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
9
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
10
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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