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~person:"Matthes, Jörg"
~person:"Wu, Linwan"
~subject:"Consumer behaviour"
~subject:"USA"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Consumer behaviour
USA
Advertising effects
28
Werbewirkung
28
Konsumentenverhalten
22
Advertising
14
Werbung
14
Product Placement
9
Product placement
9
Emotion
6
persuasion knowledge
6
Brand image
5
Brand management
5
Children
5
Kinder
5
Markenführung
5
Markenimage
5
Psychology of advertising
4
Werbepsychologie
4
Celebrity endorsement
3
Celebrity-Werbung
3
Cognition
3
Corporate disclosure
3
Environmental consciousness
3
Kognition
3
Umweltbewusstsein
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Unternehmenspublizität
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Comparative advertising
2
Fernsehprogramm
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Green advertising
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Green marketing
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Television programme
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English
22
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Matthes, Jörg
Wu, Linwan
Gierl, Heribert
26
Pelsmacker, Patrick de
22
Diehl, Sandra
21
Septianto, Felix
21
Dens, Nathalie
18
Muehling, Darrel D.
14
Mueller, Barbara
14
Pauwels, Koen
14
Torres, Ivonne M.
14
Esch, Franz-Rudolf
13
Kaiser, Harry M.
13
Huber, Frank
12
Kareklas, Ioannis
12
Stafford, Marla Royne
12
Taylor, Charles Raymond
12
Terlutter, Ralf
11
Wilbur, Kenneth C.
11
Yoon, Hye Jin
11
Yoon, Sukki
11
Bellman, Steven
10
Choi, Yung Kyun
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Naderer, Brigitte
10
Tucker, Catherine
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jang, Soocheong
9
Bakir, Aysen
8
Chan, Kara
8
Cheong, Yunjae
8
Ilicic, Jasmina
8
Jin, Ginger Zhe
8
Reijmersdal, Eva A. van
8
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International journal of advertising : the review of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
22
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22
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
3
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
4
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
5
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
6
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
7
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
8
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
9
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
10
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
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