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~person:"Matthes, Jörg"
~subject:"Bibliometrie"
~subject:"Children"
~subject:"Unternehmenspublizität"
~subject:"persuasion knowledge"
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Matthes, Jörg
Reijmersdal, Eva A. van
13
Hudders, Liselot
11
Rozendaal, Esther
11
Naderer, Brigitte
10
Bakir, Aysen
9
Buijzen, Moniek
9
Pelsmacker, Patrick de
7
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6
Cauberghe, Veroline
6
De Jans, Steffi
6
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6
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6
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5
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5
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4
Dens, Nathalie
4
Hoy, Mariea Grubbs
4
Ju, Ilwoo
4
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3
Beckert, Johannes
3
Bijmolt, Tammo H. A.
3
Cassia, Fabio
3
Castonguay, Jessica
3
Grohs, Reinhard
3
Huh, Jisu
3
Kim, Seunghyun
3
Kulczynski, Alicia
3
Laczniak, Russell N.
3
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3
Oates, Caroline J.
3
Palan, Kay M.
3
Panic, Katarina
3
Robertson, Kirsten
3
Smit, Edith G.
3
Spielvogel, Ines
3
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International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
9
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1
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
2
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
3
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
4
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
5
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
6
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
7
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
8
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
9
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
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