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~person:"Matthes, Jörg"
~subject:"Commercial television"
~subject:"Product placement"
~subject:"Rundfunkpolitik"
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Commercial television
Product placement
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Matthes, Jörg
Kruse, Jörn
5
Durante, Ruben
4
Papandrea, Franco
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Pinotti, Paolo
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Stennek, Johan
4
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International journal of advertising : the review of marketing communications
1
Psychology & marketing
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ECONIS (ZBW)
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Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
2
Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
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