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~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Sreejesh, S."
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Online retailing"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Online retailing
Service quality
Consumer behaviour
176
Konsumentenverhalten
176
Beziehungsmarketing
47
Relationship marketing
47
Customer satisfaction
39
Dienstleistungsqualität
39
Kundenzufriedenheit
39
Markenführung
28
Markenimage
27
Beschwerdemanagement
20
Complaint management
20
Brand
18
Internet marketing
18
Markenartikel
18
Online-Marketing
18
Corporate Social Responsibility
16
Corporate social responsibility
16
Emotion
16
Gastronomie
16
Restaurant industry
16
Hotel industry
15
Hotellerie
15
Viral marketing
15
Virales Marketing
15
Advertising effects
14
Online-Handel
14
Werbewirkung
14
Experiment
12
Preismanagement
11
Pricing strategy
11
Einzelhandel
10
Luxury goods
10
Luxusgüter
10
Retail trade
10
Bibliometrics
8
Bibliometrie
8
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1
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Article
80
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Aufsatz in Zeitschrift
81
Aufsatz im Buch
1
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1
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1
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English
81
Author
All
Mattila, Anna S.
Paul, Justin
Sreejesh, S.
Han, Heesup
54
Loureiro, Sandra Maria Correia
37
Phau, Ian
33
Hollebeek, Linda D.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Ko, Eunju
26
Sarkar, Abhigyan
24
Melewar, T. C.
23
Prentice, Catherine
23
Dwivedi, Yogesh Kumar
22
Japutra, Arnold
22
Ahn, Jiseon
21
Guzman, Francisco
21
Jang, Soocheong
21
Park, Jungkun
21
Hyun, Sunghyup Sean
20
Balaji, M. S.
19
Law, Chun Hung Roberts
19
Veloutsou, Cleopatra
19
Khan, Imran
18
Khare, Arpita
18
Pelsmacker, Patrick de
18
Wong, IpKin Anthony
18
Wu, Luorong
18
Ekinci, Yuksel
17
Filieri, Raffaele
17
Hanks, Lydia
17
Johnson, Lester W.
17
Prashar, Sanjeev
17
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Bilgihan, Anil
16
Das, Gopal
16
Dennis, Charles
16
Dens, Nathalie
16
Fetscherin, Marc
16
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Journal of business research : JBR
10
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of hospitality marketing & management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of product & brand management
3
The journal of services marketing
3
International journal of consumer studies
2
Journal of Indian business research
2
Journal of service research
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
European management journal
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
International marketing review
1
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management research review
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
81
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
10
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
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