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~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Online retailing"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Online retailing
Service quality
Consumer behaviour
152
Konsumentenverhalten
152
Beziehungsmarketing
36
Relationship marketing
36
Customer satisfaction
31
Kundenzufriedenheit
31
Dienstleistungsqualität
30
Beschwerdemanagement
18
Complaint management
18
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Markenführung
16
Restaurant industry
16
Emotion
14
Hotel industry
13
Hotellerie
13
Markenimage
13
Online-Handel
13
Viral marketing
11
Virales Marketing
11
Brand
10
Experiment
10
Internet marketing
10
Markenartikel
10
Online-Marketing
10
Preismanagement
10
Pricing strategy
10
Einzelhandel
9
Luxury goods
9
Luxusgüter
9
Retail trade
9
Bibliometrics
8
Bibliometrie
8
Advertising effects
7
Confidence
7
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Article
58
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Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
59
Aufsatzsammlung
1
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English
59
Author
All
Mattila, Anna S.
Paul, Justin
Han, Heesup
54
Loureiro, Sandra Maria Correia
37
Phau, Ian
33
Hollebeek, Linda D.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Ko, Eunju
26
Sarkar, Abhigyan
24
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Dwivedi, Yogesh Kumar
22
Japutra, Arnold
22
Ahn, Jiseon
21
Guzman, Francisco
21
Jang, Soocheong
21
Park, Jungkun
21
Hyun, Sunghyup Sean
20
Balaji, M. S.
19
Law, Chun Hung Roberts
19
Veloutsou, Cleopatra
19
Khan, Imran
18
Khare, Arpita
18
Pelsmacker, Patrick de
18
Wong, IpKin Anthony
18
Wu, Luorong
18
Ekinci, Yuksel
17
Filieri, Raffaele
17
Hanks, Lydia
17
Johnson, Lester W.
17
Prashar, Sanjeev
17
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Wiedmann, Klaus-Peter
17
Bilgihan, Anil
16
Das, Gopal
16
Dennis, Charles
16
Dens, Nathalie
16
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Journal of business research : JBR
8
Journal of retailing and consumer services
7
International journal of contemporary hospitality management
5
International journal of hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
The journal of services marketing
3
International journal of consumer studies
2
Journal of service research
2
Services marketing quarterly
2
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
59
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59
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
6
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
7
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
8
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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