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~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Online retailing"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Online retailing
Service quality
Consumer behaviour
148
Konsumentenverhalten
148
Beziehungsmarketing
35
Relationship marketing
35
Customer satisfaction
31
Kundenzufriedenheit
31
Dienstleistungsqualität
30
Beschwerdemanagement
18
Complaint management
18
Gastronomie
16
Markenführung
16
Restaurant industry
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Emotion
13
Hotel industry
13
Hotellerie
13
Online-Handel
13
Markenimage
12
Viral marketing
11
Virales Marketing
11
Brand
10
Experiment
10
Markenartikel
10
Preismanagement
10
Pricing strategy
10
Einzelhandel
9
Luxury goods
9
Luxusgüter
9
Retail trade
9
Bibliometrics
8
Bibliometrie
8
Internet marketing
8
Online-Marketing
8
Advertising effects
7
Confidence
7
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Undetermined
46
Free
1
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Article
57
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
58
Aufsatzsammlung
1
Language
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English
58
Author
All
Mattila, Anna S.
Paul, Justin
Han, Heesup
54
Loureiro, Sandra Maria Correia
36
Phau, Ian
33
Diamantopoulos, Adamantios
28
Hollebeek, Linda D.
27
Bang, Nguyen
26
Ko, Eunju
26
Sarkar, Abhigyan
24
Melewar, T. C.
23
Prentice, Catherine
23
Japutra, Arnold
22
Sreejesh, S.
22
Dwivedi, Yogesh Kumar
21
Jang, Soocheong
21
Guzman, Francisco
20
Hyun, Sunghyup Sean
20
Park, Jungkun
20
Balaji, M. S.
19
Ahn, Jiseon
18
Khare, Arpita
18
Law, Chun Hung Roberts
18
Pelsmacker, Patrick de
18
Veloutsou, Cleopatra
18
Wu, Luorong
18
Ekinci, Yuksel
17
Hanks, Lydia
17
Khan, Imran
17
Prashar, Sanjeev
17
Sarkar, Juhi Gahlot
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Das, Gopal
16
Dennis, Charles
16
Dens, Nathalie
16
Fetscherin, Marc
16
Filieri, Raffaele
16
Gierl, Heribert
16
Johnson, Lester W.
16
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Published in...
All
Journal of business research : JBR
7
Journal of retailing and consumer services
7
International journal of contemporary hospitality management
5
International journal of hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
The journal of services marketing
3
International journal of consumer studies
2
Journal of service research
2
Services marketing quarterly
2
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
58
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58
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date (oldest first)
1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
7
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
8
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
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