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~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Service quality
Consumer behaviour
148
Konsumentenverhalten
148
Beziehungsmarketing
35
Relationship marketing
35
Customer satisfaction
31
Kundenzufriedenheit
31
Dienstleistungsqualität
30
Beschwerdemanagement
18
Complaint management
18
Gastronomie
16
Markenführung
16
Restaurant industry
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Emotion
13
Hotel industry
13
Hotellerie
13
Online retailing
13
Online-Handel
13
Markenimage
12
Viral marketing
11
Virales Marketing
11
Brand
10
Experiment
10
Markenartikel
10
Preismanagement
10
Pricing strategy
10
Einzelhandel
9
Luxury goods
9
Luxusgüter
9
Retail trade
9
Bibliometrics
8
Bibliometrie
8
Internet marketing
8
Online-Marketing
8
Advertising effects
7
Confidence
7
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1
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Article
48
Book / Working Paper
1
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Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
49
Aufsatzsammlung
1
Language
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English
49
Author
All
Mattila, Anna S.
Paul, Justin
Han, Heesup
54
Loureiro, Sandra Maria Correia
34
Phau, Ian
33
Diamantopoulos, Adamantios
28
Hollebeek, Linda D.
27
Bang, Nguyen
26
Ko, Eunju
24
Sarkar, Abhigyan
24
Melewar, T. C.
23
Prentice, Catherine
23
Japutra, Arnold
22
Sreejesh, S.
22
Jang, Soocheong
21
Guzman, Francisco
20
Hyun, Sunghyup Sean
19
Veloutsou, Cleopatra
18
Ahn, Jiseon
17
Balaji, M. S.
17
Dwivedi, Yogesh Kumar
17
Khan, Imran
17
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Bilgihan, Anil
16
Fetscherin, Marc
16
Gierl, Heribert
16
Pelsmacker, Patrick de
16
Quach, Sara
16
Rahman, Zillur
16
Vrontis, Demetris
16
Wiedmann, Klaus-Peter
16
Wong, IpKin Anthony
16
Ekinci, Yuksel
15
Hanks, Lydia
15
Johnson, Lester W.
15
Klaus, Philipp
15
Lee, Seonjeong
15
Line, Nathaniel D.
15
Roy, Sanjit
15
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Published in...
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Journal of business research : JBR
6
Journal of retailing and consumer services
6
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of services marketing
3
International journal of consumer studies
2
Journal of hospitality marketing & management
2
Journal of service research
2
Services marketing quarterly
2
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
49
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49
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
7
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
8
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
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