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~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Consumer behaviour
152
Konsumentenverhalten
152
Beziehungsmarketing
36
Relationship marketing
36
Customer satisfaction
31
Kundenzufriedenheit
31
Dienstleistungsqualität
30
Service quality
30
Beschwerdemanagement
18
Complaint management
18
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Markenführung
16
Restaurant industry
16
Emotion
14
Hotel industry
13
Hotellerie
13
Markenimage
13
Online retailing
13
Online-Handel
13
Viral marketing
11
Virales Marketing
11
Brand
10
Experiment
10
Internet marketing
10
Markenartikel
10
Online-Marketing
10
Preismanagement
10
Pricing strategy
10
Einzelhandel
9
Luxury goods
9
Luxusgüter
9
Retail trade
9
Bibliometrics
8
Bibliometrie
8
Advertising effects
7
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21
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English
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Mattila, Anna S.
Paul, Justin
Loureiro, Sandra Maria Correia
32
Phau, Ian
31
Han, Heesup
29
Diamantopoulos, Adamantios
27
Ko, Eunju
24
Bang, Nguyen
23
Sarkar, Abhigyan
23
Hollebeek, Linda D.
22
Melewar, T. C.
22
Guzman, Francisco
20
Japutra, Arnold
20
Veloutsou, Cleopatra
19
Ahn, Jiseon
17
Sarkar, Juhi Gahlot
17
Fetscherin, Marc
16
Khan, Imran
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Dwivedi, Yogesh Kumar
15
Gierl, Heribert
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Park, Jungkun
14
Rahman, Zillur
14
Septianto, Felix
14
Vrontis, Demetris
14
Das, Gopal
13
Dens, Nathalie
13
Shukla, Paurav
13
Sung, Yongjun
13
Bagozzi, Richard P.
12
Casidy, Riza
12
Hyun, Sunghyup Sean
12
Johnson, Lester W.
12
Kumar, Vikas
12
Kwon, Wi-suk
12
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
International journal of consumer studies
2
Business strategy and the environment
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
21
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
7
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
8
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
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