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~person:"Mattila, Anna S."
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Online retailing"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Online retailing
Service quality
Consumer behaviour
98
Konsumentenverhalten
98
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
24
Dienstleistungsqualität
24
Kundenzufriedenheit
24
Beschwerdemanagement
17
Complaint management
17
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Restaurant industry
16
Emotion
13
Hotel industry
11
Hotellerie
11
Experiment
10
Preismanagement
10
Pricing strategy
10
Gender
7
Geschlecht
7
Internet marketing
7
Online-Marketing
7
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Kundenbindungsprogramm
6
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6
USA
6
United States
6
Werbewirkung
6
Customer service
5
Gastgewerbe
5
Hospitality industry
5
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5
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Prospect theory
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33
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Article in journal
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33
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English
33
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Mattila, Anna S.
Han, Heesup
54
Loureiro, Sandra Maria Correia
37
Phau, Ian
33
Hollebeek, Linda D.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Ko, Eunju
26
Paul, Justin
26
Sarkar, Abhigyan
24
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Dwivedi, Yogesh Kumar
22
Japutra, Arnold
22
Ahn, Jiseon
21
Guzman, Francisco
21
Jang, Soocheong
21
Park, Jungkun
21
Hyun, Sunghyup Sean
20
Balaji, M. S.
19
Law, Chun Hung Roberts
19
Veloutsou, Cleopatra
19
Khan, Imran
18
Khare, Arpita
18
Pelsmacker, Patrick de
18
Wong, IpKin Anthony
18
Wu, Luorong
18
Ekinci, Yuksel
17
Filieri, Raffaele
17
Hanks, Lydia
17
Johnson, Lester W.
17
Prashar, Sanjeev
17
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Bilgihan, Anil
16
Das, Gopal
16
Dennis, Charles
16
Dens, Nathalie
16
Fetscherin, Marc
16
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International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
The journal of services marketing
3
Journal of service research
2
Services marketing quarterly
2
Cornell hospitality quarterly : CQ
1
Journal of retailing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
33
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1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
3
The joint influence of the timing and framing of an online upselling message on consumer perceptions : the roles of construal level and reactance
Denizci Guillet, Basak
;
Mattila, Anna S.
;
Peng, Zixi
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2516-2534
Persistent link: https://www.econbiz.de/10013412655
Saved in:
4
Would you like to add a gratuity? : when explicit requests hamper tipping
Dyussembayeva, Shynar
;
Viglia, Giampaolo
;
Nieto-Garcia, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 908-917
Persistent link: https://www.econbiz.de/10013194295
Saved in:
5
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
6
The value of service robots from the hotel guest's perspective : a mixed-method approach
Lin, Ingrid Y.
;
Mattila, Anna S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012495116
Saved in:
7
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
8
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
9
When does technology anthropomorphism help alleviate customer dissatisfaction after a service failure? : the moderating role of consumer technology self-efficacy and interdependent...
Fan, Alei
;
Wu, Luorong
;
Miao, Li
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 269-290
Persistent link: https://www.econbiz.de/10012256133
Saved in:
10
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
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