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~person:"Mattila, Anna S."
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Mattila, Anna S.
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
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30
Bailey, Michael
29
Füller, Johann
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Stephen, Andrew T.
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Tan, Yong
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Flavián Blanco, Carlos
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Harrigan, Paul
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Pitt, Leyland F.
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Rita, Paulo
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Allcott, Hunt
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Gu, Bin
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Kreutzer, Ralf T.
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Kummer, Michael E.
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Leimeister, Jan Marco
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Vrontis, Demetris
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Agnihotri, Raj
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Krcmar, Helmut
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Ruyter, Ko de
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ECONIS (ZBW)
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Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
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2
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.
;
Zhang, Lu
;
Mattila, Anna S.
- In:
Electronic commerce research
12
(
2012
)
4
,
pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
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