User reactions to search engines logos : investigating brand knowledge of web search engines
Bernhard J. Jansen; Lu Zhang; Anna S. Mattila
| Year of publication: |
2012
|
|---|---|
| Authors: | Jansen, Bernhard J. ; Zhang, Lu ; Mattila, Anna S. |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 12.2012, 4, p. 428-454
|
| Subject: | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Online-Recherche | Online search | Markenimage | Brand image | Website | Internet | Markenartikel | Brand |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009675706