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~person:"Maxham, James G."
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Maxham, James G.
Lichtenstein, Donald R.
40
Netemeyer, Richard G.
12
Burton, Scot
10
Lichtenstein, Donald R
9
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5
Langhe, Bart de
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Maxham, James G., III.
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Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
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The Dilemma of Pull and Push-Price Promotions
Lichtenstein, Donald R.
;
Netemeyer, Richard G.
;
Maxham, …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10008395725
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2
The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance
Maxham, James G.
;
Netemeyer, Richard G.
;
Lichtenstein, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 147-167
Persistent link: https://www.econbiz.de/10007997090
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