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~person:"Mayzlin, Dina"
~subject:"Online-Marketing"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Working Paper"
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Online-Marketing
2011
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Bewertung
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Evaluation
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Hotel industry
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Hotellerie
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Internet marketing
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Manipulation
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Product testing
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Produkttest
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Sales promotion
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Mayzlin, Dina
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Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
- In:
The American economic review
104
(
2014
)
8
,
pp. 2421-2455
Persistent link: https://www.econbiz.de/10010468407
Saved in:
2
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
-
2012
Persistent link: https://www.econbiz.de/10009625684
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