Promotional reviews : an empirical investigation of online review manipulation
Year of publication: |
2014
|
---|---|
Authors: | Mayzlin, Dina ; Dover, Yaniv ; Chevalier, Judith A. |
Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 104.2014, 8, p. 2421-2455
|
Subject: | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Bewertung | Evaluation | Produkttest | Product testing | Verkaufsförderung | Sales promotion | Manipulation | USA | United States | 2011 |
-
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina, (2012)
-
Promotional Reviews : An Empirical Investigation of Online Review Manipulation
Mayzlin, Dina, (2012)
-
Promotional Reviews : An Empirical Investigation of Online Review Manipulation
Mayzlin, Dina, (2014)
- More ...
-
Mayzlin, Dina, (2012)
-
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina, (2012)
-
Promotional Reviews : An Empirical Investigation of Online Review Manipulation
Mayzlin, Dina, (2012)
- More ...