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~person:"Mazursky, David"
~subject:"Kundenintegration"
~subject:"New product development"
~subject:"Regressionsanalyse"
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Kundenintegration
New product development
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Kreativität
9
Creativity
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4
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Mazursky, David
Leifer, Larry
7
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5
Dahl, Darren W.
4
Khan, B. Zorina
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Chattopadhyay, Amitava
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Marketing letters : a journal of research in marketing
1
Strategic market creation : a new perspective on marketing and innovation management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
4
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How do financial constraints affect creativity?
Scopelliti, Irene
;
Cillo, Paola
;
Busacca, Bruno
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 880-893
Persistent link: https://www.econbiz.de/10010416918
Saved in:
2
Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
Saved in:
3
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
4
Creativity in product innovation
Goldenberg, Jacob
;
Mazursky, David
-
2002
Persistent link: https://www.econbiz.de/10014380064
Saved in:
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