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~person:"Mazursky, David"
~subject:"Produktentwicklung"
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Produktentwicklung
Creativity
9
Kreativität
9
Innovation
4
Advertising
3
New product development
3
Werbung
3
Produktinnovation
2
Advertising Creativity
1
Advertising Strategy
1
Advertising effects
1
Advertising industry
1
Appropriateness
1
Betriebliche Budgetierung
1
Consumer behaviour
1
Consumer goods industry
1
Corporate budgeting
1
Creative industries
1
Creativity in Marketing
1
Customer integration
1
Failure Creativity
1
Involvement
1
Knowledge
1
Konsumentenverhalten
1
Konsumgüterindustrie
1
Kreativsektor
1
Kundenintegration
1
Management
1
Market research
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Marketing
1
Marketing Ideation Processes
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Marktforschung
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Methode
1
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Produktmanagement
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Mazursky, David
Leifer, Larry
12
Meinel, Christoph
6
Lewrick, Michael
5
Plattner, Hasso
5
Dahl, Darren W.
4
Khan, B. Zorina
4
Link, Patrick
4
Chattopadhyay, Amitava
3
Goldenberg, Jacob
3
Gorn, Gerald J.
3
Hossain, Mokter
3
Langensand, Nadia
3
Moreau, C. Page
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Pigneur, Yves
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Shiu, Eric
3
Sosa, Manuel
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Steiner, Gerald
3
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Abele, Thomas
2
Acar, Oguz Ali
2
Akgün, Ali E.
2
Althuizen, Niek
2
Bayus, Barry L.
2
Bernarda, Greg
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Bicen, Pelin
2
Brabandere, Luc de
2
Bretschneider, Ulrich
2
Burroughs, James E.
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Castillo-Vergara, Mauricio
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Cheng, Colin C. J.
2
Dankbaar, Ben
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Dean, Tereza
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Deng, Cheng
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Eicher, Stephan
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Eling, Katrin
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Gernreich, Chris
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Giarratana, Marco S.
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Marketing letters : a journal of research in marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
3
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1
How do financial constraints affect
creativity
?
Scopelliti, Irene
;
Cillo, Paola
;
Busacca, Bruno
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 880-893
Persistent link: https://www.econbiz.de/10010416918
Saved in:
2
Toward a contingency view of new product
creativity
: assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
Saved in:
3
Creativity
in product innovation
Goldenberg, Jacob
;
Mazursky, David
-
2002
Persistent link: https://www.econbiz.de/10014380064
Saved in:
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