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~person:"McAllister, Matthew P."
~person:"Tiell, Bonnie"
~subject:"USA"
~type_genre:"Book section"
~type_genre:"Non-commercial literature"
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Sport marketing in a global environment : strategic perspectives
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The Routledge companion to advertising and promotional culture
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ECONIS (ZBW)
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Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
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"Brut slaps ... and twins" : hyper-commercialized sports media and the intensification of gender ideology
McAllister, Matthew P.
;
Kumanyika, Chenjerai
- In:
The Routledge companion to advertising and promotional …
,
(pp. 237-251)
.
2013
Persistent link: https://www.econbiz.de/10010197563
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