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~person:"McCormick, Helen"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
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Fashion
11
Consumer behaviour
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5
Textile distribution
4
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McCormick, Helen
Ko, Eunju
14
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7
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Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Sustainable Luxury : An International Perspective
1
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ECONIS (ZBW)
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Exploring the influence of social media on sustainable
fashion
consumption : a systematic literature review and future research agenda
Vladimirova, Katia
;
Henninger, C. E.
;
Alosaimi, S. I.
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10014530013
Saved in:
2
"Take a stand" : the importance of social sustainability and its effect on Generation Z consumption of luxury
fashion
brands
McCormick, Helen
;
Ram, Pratibha
- In:
Sustainable Luxury : An International Perspective
,
(pp. 219-239)
.
2022
Persistent link: https://www.econbiz.de/10013362668
Saved in:
3
Branding design elements of mobile
fashion
retail apps
Magrath, Victoria
;
McCormick, Helen
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10009732058
Saved in:
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