Branding design elements of mobile fashion retail apps
Year of publication: |
2013
|
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Authors: | Magrath, Victoria ; McCormick, Helen |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 1, p. 98-114
|
Subject: | Markenführung | Brand management | Produktgestaltung | Product design | Mode | Fashion | Textilhandel | Textile distribution | Website | Mobile Business | Mobile business | Mobile Anwendung | Mobile application |
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