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Engaging online consumers with an interactive cost-per-action advertising model
Cudmore, B. Andrew
;
McCoy, Jenny
;
Shuhy, Joe
;
Taylor, Jim
- In:
Journal of internet commerce
8
(
2009
)
3/4
,
pp. 288-308
Persistent link: https://www.econbiz.de/10003941407
Saved in:
2
Engaging online consumers with an interactive cost-per-action advertising model
Cudmore, B. Andrew
;
McCoy, Jenny
;
Shuhy, Joe
;
Taylor, Jim
- In:
Journal of internet commerce
8
(
2009
)
3/4
,
pp. 288-308
Persistent link: https://www.econbiz.de/10009853585
Saved in:
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