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~person:"McDonagh, Pierre"
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McDonagh, Pierre
Shultz, Clifford J.
91
Holbrook, Morris B.
6
Hughner, Renée Shaw
4
Pecotich, Anthony
4
Brown, Stephen
3
Dumitrescu, Claudia
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Jallat, Frédéric
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Nguyen Thi Tuyet Mai
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Titanic : consuming the myths and meanings of an ambiguous brand
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 595-614
Persistent link: https://www.econbiz.de/10010226808
Saved in:
2
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
3
Dark marketing : ghost in the machine or skeleton in the cupboard?
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
European business review : EBR ; the official journal …
24
(
2012
)
3
,
pp. 196-215
Persistent link: https://www.econbiz.de/10009562473
Saved in:
4
Who are organic food consumers? : a compilation and review of why people purchase organic food
Hughner, Renée Shaw
;
McDonagh, Pierre
;
Prothero, Andrea
; …
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
2/3
,
pp. 94-110
Persistent link: https://www.econbiz.de/10003485326
Saved in:
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