Dark marketing : ghost in the machine or skeleton in the cupboard?
Year of publication: |
2012
|
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Authors: | Brown, Stephen ; McDonagh, Pierre ; Shultz, Clifford J. |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 24.2012, 3, p. 196-215
|
Subject: | Marketingmanagement | Marketing management | Nischenstrategie | Niche marketing strategy | Sterblichkeit | Mortality |
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