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~person:"McDonald, Chase"
~person:"Seo, Yuri"
~subject:"Sportmarketing"
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Electronic sports : a new marketing landscape of the experience economy
Seo, Yuri
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1542-1560
Persistent link: https://www.econbiz.de/10010230076
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