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~person:"McFarland, Richard G."
~person:"Töytäri, Pekka"
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McFarland, Richard G.
Töytäri, Pekka
Parvinen, Petri
38
Tikkanen, Henrikki
7
Lamberg, Juha-Antti
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Pöyry, Essi
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Aspara, Jaakko
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Parvinen, Petri M.T.
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Peltoniemi, Mirva
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The journal of business & industrial marketing
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The journal of personal selling & sales management : JPSSM
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
2
The significance of the new venture's first sale : the impact of founders' capabilities and proactive sales orientation
Pitkänen, Ilona
;
Parvinen, Petri
;
Töytäri, Pekka
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 680-694
Persistent link: https://www.econbiz.de/10010375923
Saved in:
3
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
Saved in:
4
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-503
Persistent link: https://www.econbiz.de/10009286485
Saved in:
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