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~person:"McNaughton, Rod B."
~source:"econis"
~subject:"Financial sector"
~subject:"Marketing management"
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McNaughton, Rod B.
Schlosser, Francine K.
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Journal of strategic marketing
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The journal of services marketing
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ECONIS (ZBW)
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Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
Schlosser, Francine K.
;
McNaughton, Rod B.
- In:
The journal of services marketing
23
(
2009
)
4
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009525749
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2
Internal stakeholder views of a market orientation strategy : implications for implementation
Schlosser, Francine K.
;
McNaughton, Rod B.
- In:
Journal of strategic marketing
15
(
2007
)
4
,
pp. 307-325
Persistent link: https://www.econbiz.de/10003629963
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