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~person:"Meffert, Heribert"
~person:"Miao, Li"
~person:"Sarkar, Abhigyan"
~subject:"Consumer behaviour"
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Consumer behaviour
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76
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66
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65
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48
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Meffert, Heribert
Miao, Li
Sarkar, Abhigyan
Han, Heesup
64
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
40
Phau, Ian
39
Hollebeek, Linda D.
38
Huber, Frank
35
Bang, Nguyen
34
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33
Kumar, V.
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Herrmann, Andreas
28
Melewar, T. C.
28
Septianto, Felix
28
Gierl, Heribert
26
Walsh, Gianfranco
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Vrontis, Demetris
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
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22
Balaji, M. S.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
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Japutra, Arnold
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Klaus, Philipp
22
Grewal, Dhruv
21
Guzman, Francisco
21
Khan, Imran
21
MacInnis, Deborah J.
21
Sreejesh, S.
21
Wong, IpKin Anthony
21
Jang, Soocheong
20
Keller, Kevin Lane
20
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International journal of hospitality management
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Journal of hospitality marketing & management
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
International journal of contemporary hospitality management
2
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2
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2
Journal of travel and tourism marketing
2
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2
Qualitative market research : an international journal
2
Society and business review
2
The journal of brand management : an international journal
2
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2
Young consumers : insight and ideas for responsible marketers
2
Die Betriebswirtschaft : DBW
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing
1
International journal of retail and distribution management
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Journal of consumer marketing
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Journal of customer behaviour
1
Journal of fashion marketing and management
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Journal of marketing for higher education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management research review
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Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
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ECONIS (ZBW)
55
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
The pandemic's effects on customer-to-customer engagement in hospitality consumption : a multi-country investigation
Miao, Li
;
So, Kevin Kam Fung
;
Im, Jinyoung
;
Jiang, Ting
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013185273
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
A note on the future of personalized pricing : cause for concern
Rest, Jean-Pierre van der
;
Sears, Alan M.
;
Miao, Li
; …
- In:
Journal of revenue and pricing management
19
(
2020
)
2
,
pp. 113-118
Persistent link: https://www.econbiz.de/10012297878
Saved in:
9
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
10
Illegitimate customer complaining behavior in hospitality service encouters : a frontline employee perspecitve
Huang, Zhuowei
;
Miao, Li
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
6
,
pp. 655-684
Persistent link: https://www.econbiz.de/10011559797
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