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~person:"Meffert, Heribert"
~person:"Vargo, Stephen L."
~subject:"B-to-B-Marketing"
~subject:"Consumer goods marketing"
~subject:"Innovation"
~subject:"Ökonomische Ideengeschichte"
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Search: subject:"Marketingtheorie"
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B-to-B-Marketing
Consumer goods marketing
Innovation
Ökonomische Ideengeschichte
Marketingtheorie
45
Marketing theory
44
Service-Dominant Logic
24
Service-dominant logic
24
Theory
12
Theorie
10
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Marketing
9
Services marketing
9
Value creation
9
Dienstleistung
8
Beziehungsmarketing
7
Relationship marketing
7
Services
7
Institutional economics
5
Institutionenökonomik
5
Institutions
5
Product
5
Produkt
5
History of economic thought
4
Business-to-business marketing
3
Criticism
3
Deutschland
3
Ecosystems
3
Germany
3
Kritik
3
Lieferantenmanagement
3
Management
3
Supplier relationship management
3
Theory of value
3
Werttheorie
3
service-dominant logic
3
Betriebswirtschaftslehre
2
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2
Business economics
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7
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Meffert, Heribert
Vargo, Stephen L.
Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Dixon, Donald F.
7
Hunt, Shelby D.
7
Lusch, Robert F.
7
Neslin, Scott A.
5
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
LaPlaca, Peter J.
4
Lilien, Gary L.
4
Lindgreen, Adam
4
Winer, Russell S.
4
Backhaus, Klaus
3
Brown, Stephen
3
Claßen, Matthias
3
Hansen, Ursula
3
Katrichis, Jerome M.
3
Kleinaltenkamp, Michael
3
Krishna, Aradhna
3
Monieson, David D.
3
Möller, K. E. Kristian
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Zhang, Jie
3
Akaka, Melissa Archpru
2
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bellenger, Danny N.
2
Brennan, Ross
2
Bristor, Julia M.
2
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European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal of business research : JBR
1
Marketing-mix strategies - product strategy and promotion strategy
1
Source
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ECONIS (ZBW)
9
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9
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1
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
2
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
3
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
4
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
5
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
6
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
7
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
8
General Marketing oder sektorale Spezialisierung : was können Industrie- und Konsumgütermarketing voneinander lernen?
Meffert, Heribert
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 109-142)
.
2007
Persistent link: https://www.econbiz.de/10003435661
Saved in:
9
Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert
-
1999
Persistent link: https://www.econbiz.de/10013420241
Saved in:
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