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~person:"Meffert, Heribert"
~person:"Vargo, Stephen L."
~subject:"B-to-B-Marketing"
~subject:"Consumer goods marketing"
~subject:"Innovation"
~subject:"Marketing"
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Search: subject:"Marketingtheorie"
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Subject
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B-to-B-Marketing
Consumer goods marketing
Innovation
Marketing
Marketingtheorie
45
Marketing theory
44
Service-Dominant Logic
24
Service-dominant logic
24
Theory
12
Theorie
10
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Services marketing
9
Value creation
9
Dienstleistung
8
Beziehungsmarketing
7
Relationship marketing
7
Services
7
Institutional economics
5
Institutionenökonomik
5
Institutions
5
Product
5
Produkt
5
History of economic thought
4
Ökonomische Ideengeschichte
4
Business-to-business marketing
3
Criticism
3
Deutschland
3
Ecosystems
3
Germany
3
Kritik
3
Lieferantenmanagement
3
Management
3
Supplier relationship management
3
Theory of value
3
Werttheorie
3
service-dominant logic
3
Betriebswirtschaftslehre
2
Bundling strategy
2
Business economics
2
Customer integration
2
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Undetermined
4
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Article
10
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4
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Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
2
Festschrift
2
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Bibliografie
1
Collection of articles of several authors
1
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1
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1
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1
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Language
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English
8
German
6
Author
All
Meffert, Heribert
Vargo, Stephen L.
Kotler, Philip
28
Keller, Kevin Lane
15
Kuß, Alfred
15
Freiling, Jörg
12
Sheth, Jagdish N.
11
Kleinaltenkamp, Michael
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Tadajewski, Mark
9
Hair, Joseph F.
7
Wierenga, Berend
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
Lilien, Gary L.
6
Lusch, Robert F.
6
Maclaran, Pauline
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stremersch, Stefan
6
Stuart, Elnora W.
6
Zaltman, Gerald
6
Akaka, Melissa Archpru
5
Bänsch, Axel
5
Deseniss, Alexander
5
Homburg, Christian
5
Hunt, Shelby D.
5
Marshall, Greg W.
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Woodside, Arch G.
5
Araujo, Luis
4
Backhaus, Klaus
4
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Institution
All
Academy of Marketing Science
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
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Source
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
2
The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
3
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
4
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
5
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
6
Marketingdisziplin im Wandel : empirische Bestandsaufnahme aus Sicht der Wissenschaft und Unternehmenspraxis
Meffert, Heribert
-
2012
Persistent link: https://www.econbiz.de/10013330233
Saved in:
7
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
8
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
9
General Marketing oder sektorale Spezialisierung : was können Industrie- und Konsumgütermarketing voneinander lernen?
Meffert, Heribert
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 109-142)
.
2007
Persistent link: https://www.econbiz.de/10003435661
Saved in:
10
The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
Saved in:
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