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~person:"Meffert, Heribert"
~subject:"Brand image"
~subject:"Handelsmarke"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
~type_genre:"Case study"
~type_genre:"Lehrbuch"
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Brand management
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4
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3
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3
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3
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2
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2
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Meffert, Heribert
Baumgarth, Carsten
7
Esch, Franz-Rudolf
7
Burmann, Christoph
6
Halaszovich, Tilo F.
4
Pepels, Werner
4
Schade, Michael
4
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3
Runia, Peter
3
Wahl, Frank
3
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3
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2
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2
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2
Hemmann, Frank
2
Knudtzen, Charlotte F.
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
Bang, Nguyen
1
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1
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1
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1
Berndt, Ralph
1
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1
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1
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1
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1
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1
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Meffert-Marketing-Edition
2
Springer-Gabler / Lehrbuch
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ECONIS (ZBW)
3
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Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling
Burmann, Christoph
;
Halaszovich, Tilo F.
;
Hemmann, Frank
-
2012
Persistent link: https://www.econbiz.de/10009661577
Saved in:
2
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
3
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Saved in:
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