Perrigot, Rozenn; Basset, Guy; Meiseberg, Brinja - In: Journal of Product & Brand Management 25 (2016) 7, pp. 663-675
Purpose The purpose of this paper is to offer a novel perspective on resale pricing in franchising, i.e. from a … resale pricing in franchising, as well as the franchising literature in general, by combining legal and managerial …