Resale prices in franchising : insights from franchisee perspectives
Rozenn Perrigot, Guy Basset and Brinja Meiseberg
| Year of publication: |
2016
|
|---|---|
| Authors: | Perrigot, Rozenn ; Basset, Guy ; Meiseberg, Brinja |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 7, p. 663-675
|
| Subject: | Retailing | Brand image | Franchising | Markenimage | Einzelhandel | Retail trade | Preisbindung | Resale price maintenance | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-03-2015-0831 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616254