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~person:"Mekonnen, Aster"
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Consumer behaviour
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Fashion
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Luxury goods
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Luxusgüter
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Augmented reality (AR)
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Bekleidungsindustrie
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Mekonnen, Aster
Choi, Tsan-Ming
56
Ko, Eunju
36
Henninger, Claudia E.
24
Madsen, Dag Øivind
24
Shen, Bin
16
Guercini, Simone
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Ryding, Daniella
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Jin, Byoungho
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Moore, Christopher M.
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Ozuem, Wilson
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Swoboda, Bernhard
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Workman, Jane E.
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Merlo, Elisabetta
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Vignali, Gianpaolo
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Muthu, Subramanian Senthilkannan
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Runfola, Andrea
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Blazquez Cano, Marta
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Cedrola, Elena
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Chow, Pui-Sze
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Goworek, Helen
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Slåtten, Kåre
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Caniato, Federico
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Caridi, Maria
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Khare, Arpita
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Kim, Kyung Hoon
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Lee, Seung-Hee
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McColl, Julie
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Perry, Patsy
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Ranfagni, Silvia
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Alevizou, Panayiota J.
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Arrigo, Elisa
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Aspers, Patrik
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Barnes, Liz
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Godart, Frédéric C.
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Loureiro, Sandra Maria Correia
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McCormick, Helen
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Mogaji, Emmanuel
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Moretto, Antonella
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Wenting, Rik
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Ahlert, Dieter
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
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Augmented Reality (AR) in retailing : customers' experience in luxury
fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
2
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
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