//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Melewar, T. C."
~person:"Ransom, Tyler"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Universität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Higher education institution
13
Hochschule
13
Students
8
Studierende
8
Brand management
7
Markenführung
7
Studium
5
University education
5
Brand image
3
Consumer behaviour
3
Corporate reputation
3
Firmenimage
3
Higher education
3
International marketing
3
Internationales Marketing
3
Konsumentenverhalten
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Reputation
3
Athletes
2
Brand identity
2
Brand reputation
2
Chancengleichheit
2
College admissions
2
Elite
2
Equal opportunities
2
Estimation
2
Export market orientation
2
Führungsstil
2
Großbritannien
2
Harvard University
2
Hochschulzulassung
2
Leadership style
2
Private university
2
Privatuniversität
2
Schätzung
2
Sportler
2
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
1
Book section
1
Language
All
English
15
Author
All
Melewar, T. C.
Ransom, Tyler
Guerrero, Maribel
25
Wright, Mike
25
Agasisti, Tommaso
22
Urbano, David
19
Hayter, Christopher S.
18
Meoli, Michele
17
Rasmussen, Einar
17
Berbegal-Mirabent, Jasmina
16
Fernández-López, Sara
15
Audretsch, David B.
14
Cunningham, James
14
Hoxby, Caroline M.
14
Lehmann, Erik
14
Rodeiro-Pazos, David
14
Siegel, Donald S.
14
Smith, Jonathan
14
Antony, Jiju
13
Secundo, Giustina
13
Arcidiacono, Peter
12
Lawton Smith, Helen
12
Link, Albert N.
12
McKelvey, Maureen D.
12
Miller, Kristel
12
Mixon, Franklin G.
12
Rodríguez-Gulías, María Jesús
12
Sav, G. T.
12
Breitner, Michael H.
11
Ehrenberg, Ronald G.
11
Ferreira, João J. M.
11
Müller-Böling, Detlef
11
Oreopoulos, Philip
11
Vismara, Silvio
11
Apostolou, Barbara
10
Baaken, Thomas
10
Bonaccorsi, Andrea
10
Breznitz, Shiri M.
10
Kitagawa, Fumi
10
Turner, Sarah E.
10
Winters, John V.
10
more ...
less ...
Published in...
All
Economics of education review
2
Journal of business research : JBR
2
The marketing review
2
European economic review : EER
1
European journal of marketing : EJM
1
Journal of human resources : JHR
1
Journal of labor economics : JOLE
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Divergent : the time path of legacy and athlete admissions at Harvard
Arcidiacono, Peter
;
Kinsler, Josh
;
Ransom, Tyler
- In:
Journal of human resources : JHR
59
(
2024
)
3
,
pp. 653-683
Persistent link: https://www.econbiz.de/10014548489
Saved in:
2
Recruit to reject? : Harvard and African American applicants
Arcidiacono, Peter
;
Kinsler, Josh
;
Ransom, Tyler
- In:
Economics of education review
88
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013279384
Saved in:
3
Asian American discrimination in Harvard admissions
Arcidiacono, Peter
;
Kinsler, Josh
;
Ransom, Tyler
- In:
European economic review : EER
144
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013348871
Saved in:
4
Legacy and athlete preferences at Harvard
Arcidiacono, Peter
;
Kinsler, Josh
;
Ransom, Tyler
- In:
Journal of labor economics : JOLE
40
(
2022
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10013186902
Saved in:
5
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
Saved in:
6
Do high school sports build or reveal character? : bounding causal estimates of sports participation
Ransom, Michael R.
;
Ransom, Tyler
- In:
Economics of education review
64
(
2018
),
pp. 75-89
Persistent link: https://www.econbiz.de/10012002438
Saved in:
7
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
8
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
9
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
10
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->