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~person:"Melewar, T. C."
~person:"Schivinski, Bruno"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Search: subject:"branding"
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Konsumentenverhalten
Social web
Brand management
79
Markenführung
79
Brand image
33
Markenimage
33
Consumer behaviour
32
Corporate reputation
22
Firmenimage
22
Brand
21
Markenartikel
21
Brand architecture
18
Markenarchitektur
18
Marketing management
16
Marketingmanagement
16
Social Web
10
Unternehmenskultur
10
Marketing
9
Welt
9
World
9
Corporate culture
8
Higher education institution
7
Hochschule
7
Internet marketing
7
Online-Marketing
7
Place marketing
7
Standortmarketing
7
Designation of origin
6
Herkunftsbezeichnung
6
Reputation
6
Tourism marketing
6
Tourismusmarketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Einzelhandel
5
Markenpolitik
5
Public relations
5
Retail trade
5
Öffentlichkeitsarbeit
5
Beziehungsmarketing
4
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Online availability
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Undetermined
23
Free
2
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Article
29
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
30
Aufsatz in Zeitschrift
30
Arbeitspapier
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
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Language
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English
36
Author
All
Melewar, T. C.
Schivinski, Bruno
Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Bang, Nguyen
24
Ko, Eunju
24
Guzman, Francisco
23
Han, Heesup
23
Sarkar, Abhigyan
23
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Kunkel, Thilo
19
Japutra, Arnold
18
Martínez-López, Francisco J.
18
Sarkar, Juhi Gahlot
18
Burmann, Christoph
17
MacInnis, Deborah J.
17
Dawes, John
16
Pelsmacker, Patrick de
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Christodoulides, George
15
Dens, Nathalie
15
Huber, Frank
15
Khan, Imran
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Septianto, Felix
14
Vrontis, Demetris
14
Casidy, Riza
13
Cova, Bernard
13
Park, C. Whan
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
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Published in...
All
Journal of business research : JBR
4
The journal of brand management : an international journal
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Corporate reputation review
2
European journal of marketing : EJM
2
The marketing review
2
Working paper series
2
Asia-Pacific journal of business administration
1
European business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
36
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1
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10
of
36
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date (oldest first)
1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
4
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Country
branding
emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
9
Corporate
branding
's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
10
Branding
luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
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