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~person:"Melewar, T. C."
~source:"econis"
~source:"repec"
~subject:"Reputation"
~subject:"Social web"
~subject:"United States"
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Search: subject_exact:"Corporate image"
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Reputation
Social web
United States
Corporate reputation
47
Firmenimage
47
Public relations
22
Öffentlichkeitsarbeit
22
Unternehmenskultur
20
Brand management
19
Corporate culture
19
Markenführung
19
Brand architecture
11
Markenarchitektur
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
8
Markenimage
8
Corporate Social Responsibility
6
Corporate image
6
Corporate social responsibility
6
Corporate identity
5
Marketing management
5
Marketingmanagement
5
Communication
4
Image
4
Marketing
4
Betriebliche Wertschöpfung
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
Corporate communication
3
Firm performance
3
Higher education institution
3
Hochschule
3
International competition
3
Internationaler Wettbewerb
3
Kommunikation
3
Personality psychology
3
Persönlichkeitspsychologie
3
Strategic management
3
Strategisches Management
3
Unternehmenserfolg
3
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13
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13
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2
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2
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English
14
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Melewar, T. C.
Foroudi, Pantea
13
Schaarschmidt, Mario
13
Harvey, William S.
12
Ordoñez, Guillermo
9
Schwaiger, Manfred
9
Walsh, Gianfranco
9
Gatzert, Nadine
7
Ivens, Stefan
7
Atkeson, Andrew
6
Bang, Nguyen
6
Hellwig, Christian
6
Hirsch, Peter B.
6
Miao, Yali
6
Abeysekera, Indra
5
Aperjis, Christina
5
Bai, Jie
5
Cole, Harold L.
5
Gazze, Ludovica
5
Gupta, Suraksha
5
Kehoe, Patrick J.
5
Kokkodis, Marios
5
Korflesch, Harald F. O. von
5
Newburry, William
5
Petkova, Antoaneta P.
5
Pollock, Timothy G.
5
Szwajca, Danuta
5
Teubner, Timm
5
Wang, Yukun
5
Wæraas, Arild
5
Bachmann, Ruediger
4
Barnett, Michael L.
4
Becker, Kip
4
Berens, Guido A. J. M.
4
Deephouse, David L.
4
Durand, Rodolphe
4
Ehrlich, Gabriel
4
Fan, Ying
4
Foroudi, Mohammad Mahdi
4
Gardberg, Naomi A.
4
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International studies of management and organization
4
Journal of business research : JBR
3
Qualitative market research : an international journal
2
Corporate reputation review
1
European business review
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
RePEc
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
4
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
5
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
6
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
7
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
8
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
9
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
10
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
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