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~person:"Melewar, T. C."
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Service quality
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Consumer behaviour
30
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Brand management
21
Markenführung
21
Markenimage
17
Brand
9
Corporate reputation
9
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9
Markenartikel
9
Reputation
8
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Marketingmanagement
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Brand reputation
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Aufsatz in Zeitschrift
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Melewar, T. C.
Han, Heesup
52
Mattila, Anna S.
40
Loureiro, Sandra Maria Correia
37
Sutter, Matthias
32
Diamantopoulos, Adamantios
28
Phau, Ian
27
Lusk, Jayson L.
26
Nayga, Rodolfo M.
24
Jang, Soocheong
23
Japutra, Arnold
22
Prentice, Catherine
22
Sreejesh, S.
22
Balaji, M. S.
21
Bang, Nguyen
21
Hollebeek, Linda D.
21
Wu, Luorong
21
Sarkar, Abhigyan
20
Bilgihan, Anil
19
Filieri, Raffaele
19
Gierl, Heribert
19
Hyun, Sunghyup Sean
19
Paul, Justin
19
Wong, IpKin Anthony
19
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
18
Hanks, Lydia
18
Line, Nathaniel D.
18
Park, Jungkun
18
Ekinci, Yuksel
17
Kerschbamer, Rudolf
17
Pelsmacker, Patrick de
17
Dens, Nathalie
16
Liu, Qing
16
Romaniuk, Jenni
16
Septianto, Felix
16
Das, Gopal
15
Gursoy, Dogan
15
Johnson, Lester W.
15
Kim, Jungkeun
15
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Journal of business research : JBR
3
Corporate reputation review
2
European journal of marketing : EJM
2
Qualitative market research : an international journal
2
The marketing review
2
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
19
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1
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10
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19
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
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