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~person:"Melewar, T. C."
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Consumer behaviour
Social web
Brand management
57
Markenführung
57
Brand image
26
Markenimage
26
Konsumentenverhalten
21
Corporate reputation
19
Firmenimage
19
Brand
17
Markenartikel
17
Marketing management
13
Marketingmanagement
13
Brand architecture
11
Markenarchitektur
11
Corporate culture
8
Unternehmenskultur
8
Designation of origin
6
Herkunftsbezeichnung
6
Higher education institution
6
Hochschule
6
Place marketing
6
Reputation
6
Standortmarketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Public relations
5
Social Web
5
Öffentlichkeitsarbeit
5
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing
4
Beziehungsmarketing
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Credibility
3
Glaubwürdigkeit
3
Malaysia
3
Relationship marketing
3
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23
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Aufsatz in Zeitschrift
Handbuch
Working Paper
Article in journal
24
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
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English
24
Author
All
Melewar, T. C.
Loureiro, Sandra Maria Correia
33
Phau, Ian
27
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Veloutsou, Cleopatra
18
Kunkel, Thilo
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
16
Dens, Nathalie
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Christodoulides, George
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Vrontis, Demetris
14
Casidy, Riza
13
Rahman, Zillur
13
Ahn, Jiseon
12
Park, Jungkun
12
Paul, Justin
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Sung, Yongjun
12
Zarantonello, Lia
12
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Keller, Kevin Lane
11
Rather, Raouf Ahmad
11
Septianto, Felix
11
Swoboda, Bernhard
11
Šerić, Maja
11
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Journal of business research : JBR
4
Corporate reputation review
2
European journal of marketing : EJM
2
The journal of brand management : an international journal
2
The marketing review
2
Asia-Pacific journal of business administration
1
European business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
24
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
5
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Country
branding
emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
8
Corporate
branding
's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
9
Branding
luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
10
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
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