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~person:"Melewar, T. C."
~subject:"Marketing"
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Search: subject:"branding"
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Marketing
Brand management
71
Markenführung
71
Brand image
26
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26
Consumer behaviour
25
Konsumentenverhalten
25
Corporate reputation
22
Firmenimage
22
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18
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18
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17
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17
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14
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14
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10
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7
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7
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English
9
Author
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Melewar, T. C.
Botzenhardt, Florian
10
Esch, Franz-Rudolf
9
Bronnenberg, Bart J.
7
Pätzmann, Jens
7
Wheeler, Alina
7
Wiedmann, Klaus-Peter
7
Foroudi, Pantea
6
Huber, Frank
6
Kreutzer, Ralf T.
6
Land, Karl-Heinz
6
Teichmann, Julia
6
Tomczak, Torsten
6
Adeola, Ogechi
5
Balmer, John M. T.
5
Baumgarth, Carsten
5
Breyer-Mayländer, Thomas
5
Pätzmann, Jens U.
5
Steiner, Paul
5
Strebinger, Andreas
5
Ferdinand, Hans-Michael
4
Fill, Chris
4
Frey, Ulrich Dirk
4
Häusel, Hans-Georg
4
Kernstock, Joachim
4
Kotler, Philip
4
Nufer, Gerd
4
Rempel, Jan Eric
4
Winter, Kai
4
Ahlert, Dieter
3
Balmer, John M.T.
3
Behrer, Mattias
3
Binckebanck, Lars
3
Bosah, Genevieve
3
Brandmeyer, Klaus
3
Brooksworth, Frederica
3
Burmann, Christoph
3
Dennis, Charles
3
Dräger, Peter
3
Dubé, Jean-Pierre
3
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Building corporate identity, image and reputation in the digital era
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of global marketing
1
Routledge studies in marketing
1
The marketing review
1
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ECONIS (ZBW)
9
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1
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
2
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
3
Place/nation
branding
and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
4
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
5
Societal corporate
branding
and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
Saved in:
6
Islamic marketing and
branding
: theory and practice
Alwi, Sharifah Faridah Syed
(
ed.
);
Melewar, T. C.
(
ed.
)
-
2018
-
First Edition.
Introduction chapter / S.F. Syed Alwi and TC Melewar --
Branding
and corporate marketing -- Corporate brands and …
Persistent link: https://www.econbiz.de/10013180049
Saved in:
7
Islamic marketing and
branding
: theory and practice
Melewar, T. C.
(
ed.
);
Sharifah Faridah Syed Alwi
(
ed.
)
-
2018
-
First published
Introduction chapter / S.F. Syed Alwi and TC Melewar --
Branding
and corporate marketing -- Corporate brands and …
Persistent link: https://www.econbiz.de/10013548250
Saved in:
8
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film
branding
: a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
9
Branding
and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
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